Founded in Copenhagen, Denmark, in 1982 by the Danish goldsmith Per Enevoldsen and his wife Winnie, Pandora has made an exceptional journey from a local Danish jeweler’s shop to the world’s biggest jewelry brand.
PANDORA is a universe of jewelry. Each piece of Danish design is handcrafted in sterling silver or 14K gold. Many pieces incorporate pearls, semi-precious and precious stones. PANDORA's modular design allows the wearer to change the beads for an elegant look, or change the bracelet for a casual wear at a moment's notice. PANDORA also offers a whole collection of earrings, rings, and necklaces that coordinate with the most popular bead designs.